be curly advanced™ curl enhancer cream

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:
Curl and wave types: 2A – 3C
All hair types: fine, medium and thick

Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences



 
98% naturally derived5
Silicone-free
Sulfate-free
Vegan
Leaping Bunny Approved
17 amino acids penetrate vulnerable hair strands
Kokum seed butter deeply nourishes, conditions and provides slip

1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs untreated hair.
3Ex-vivo testing on tresses vs unwashed hair.
4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.